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Unilever Dove E-Commerce — Elevating Dove’s Digital Shelf
The Story
Dove, a favorite brand in personal care and skincare, had to consolidate itself on online storefronts. The mission: position Dove as a standout in online stores, generate sales, and integrate online visuals with brand principles.
As a complete digital marketing firm, Prakria came in to plan, improve, and market Dove’s online storefront play.
The Challenge
The objective was clear:
Brands often lose visual identity and consistency when moving to e-commerce. For Dove, the hurdles were
Maintaining beauty & brand language (soft, premium) within a crowded online marketplace
Designing product pages, visuals, and layouts that convert
Ensuring SEO compliance so Dove listings show up in search results
Integrating performance marketing tactics (PPC, social ads) to drive traffic
The Strategy
As a trusted digital marketing service provider, we built a layered plan:
We maintained Dove’s elegant identity throughout the e-commerce visuals, packaging mockups, lifestyle imagery, and product thumbnails — ensuring consistency across listings.
Brand-First Design
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E-Commerce UI/UX
We designed clean, intuitive product pages with user experience at the center — gallery views, zoom, ingredient infoboxes, cross-sell modules, and mobile responsiveness.
As part of our SEO services, we optimized titles, meta descriptions, alt texts, and schema markup. This helped Dove’s product pages rank in organic search and improve visibility beyond paid campaigns.
SEO & Search Visibility
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Performance Marketing Integration
As a performance marketing agency, we supported the e-commerce push with PPC marketing, retargeting ads, and social campaigns. Our approach combined creative visuals with data-driven targeting to drive qualified traffic.
To turn visitors into customers, we created supportive content — short videos, tips, and engaging visuals. Our social media marketing and branding experience reinforced Dove’s trust and authenticity.
Content & Visual Storytelling
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The Creative Execution
High-fidelity product imagery with consistent lighting, style, and brand tone
High-Fidelity Product Imagery
Clean product grid layouts and swipeable galleries for mobile shoppers
Clean Product Layouts
Popups and overlays for cross-sells / “You may also like” modules
Cross-Sell Popups
Integration of creative banners / hero visuals promoting Dove’s USP (e.g. “Real Beauty”, “Gentle on Skin”)
Creative Banners
Paid ad campaigns created and optimized via digital marketing channels, search, social, display
The Result
Dove’s e-commerce listings saw increased click-through rates from optimized visuals and layout
A stronger brand recall, customers recognized Dove’s premium identity across digital platforms
Healthy ROI from PPC (pay per click) campaigns and performance marketing efforts
Improved search visibility and organic traffic through our SEO enhancements.
Better conversion funnel — fewer drop-offs and higher purchase completion.
Why This Matters
This project underscores what sets Prakria apart as a digital marketing consultant and digital marketing company:
We don’t just do creative; we merge it with performance and analytics.
Our approach blends SEO agency expertise, social media marketing, and performance marketing into one cohesive strategy.
We treat your e-commerce presence as a brand experience — not just a product listing.
Drop Us a Line
LET'S START WITH MEANINGFUL CONVERSATIONS
Do you have a project in mind? Regarding Digital Marketing, Packaging Design, Branding, Print Media, 3D & CGI, AR/VR & Game Tech, films, animation & VFX, Illustration, Web Development, AI design—really any of our blend of creative services—we can help. Call us at our multimedia 360° marketing agency, animation studio, web development company, or video production house - we can't wait to team up.
At PRAKRIA, we don’t simply make visuals—we create connections of people to the thoughts through experiences.
For further enquiries, contact
+91 9810810034
Email
info@prakria.com
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