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Polo Extra Strong — A Bold Visual Story Brought to Life Through Print
A Bold Refresh Story
Polo Extra Strong has always stood out for its intense flavor and strong personality. But the brand needed a sharper, fresher focus — one that visually conveyed the ‘Extra Strong’ energy across print communications, packaging, and in-store touchpoints.
The new campaign required a key visual that could seamlessly extend across print media advertising, outdoor billboards, in-store displays, and promotional material. It needed to be dynamic, gritty, and unmistakably Polo — while staying true to the brand’s legacy of boldness and clarity.
To achieve this, Polo sought more than a designer — they needed a creative design partner who understood both concept and execution. That’s where Prakria stepped in.
The Challage
Polo Extra Strong had to deliver the brand’s punch-and-refresh positioning in a fiercely competitive, flavour-led mint market.
The mint category was crowded with strong flavour variants, making it difficult for Polo Extra Strong to differentiate based purely on something “extra strong”.
The brand had to enhance the perception of strength and refreshment without compromising the playful, approachable ethos of Polo (the “mint with the hole”).
Packaging and communication needed to signal bold flavour clearly and instantly, across both retail shelves and digital thumbnails.
The challenge was to strike a balance between high impact messaging (strong mint) and brand continuity to ensure that the Polo identity was still recognisable and consistent.
In short, the challenge was to differentiate Polo Extra Strong as both powerfully strong and refreshingly Polo by ramping up the intensity whilst maintaining the familiar brand warmth.
THE STRATEGY
We began by exploring what “Extra Strong” truly feels like not just a flavor, but a burst of intensity. That idea became the creative anchor for the entire design system.
The centerpiece was a bold, slashing “X” from the word Extra, slicing through the visuals to express strength, speed, and power. It became the brand’s unmistakable symbol of energy.
Creative Concept
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Design Execution
Around this, we built a visual language of motion lines, textured backdrops, and high-contrast compositions that radiated dynamism and impact.
The result was a flexible, scalable identity system, instantly recognizable as “Extra Strong” across packaging, print, and retail, a brand that visually hums with energy.
Outcome
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Bringing It All Together: Print & Media Advertising Once the key visual was finalised, we rolled it out across a full print and media advertising toolkit
THE CREATIVE EXECUTION
Because print advertisement design was central to this project, we paid close attention to how the visual would perform on different surfaces. A key visual might look great on a laptop screen, but print is a different world. We tested the design across small magazine formats, large outdoor billboards, and in-store panels. We adjusted typography, textures, and colour layers so that the final artwork would retain its boldness even at a distance or under different lighting. We also worked hand in hand with trusted printing companies, providing precise colour separations, bleed settings, and finish specifications to make production seamless. This is where our experience as a printing agency really comes through, we don’t hand over files and hope for the best; we guide the entire print journey.
Posters & Billboards
Striking 'X' motifs provided instant outdoor visibility and made the campaign unmissable at street and highway scale.
Retail Display & Shelf Talkers
Custom-designed panels and shelf talkers created an energetic presence at the point of sale, unifying the brand story on every aisle.
Magazine & Flyer Advertising
Dynamic print advertisement layouts were deployed across magazines and flyers to maintain the high-impact, bold aesthetic in editorial formats.
Technical Print-Ready Files
Production-ready files—color separations, finish specs, and print formats—were tailored to each vendor for seamless execution and consistent brand results.
THE RESULT
The new key visual gave Polo Extra Strong a fresh, attention-grabbing identity that worked beautifully in print media advertising and retail spaces.
Retailers noticed stronger shelf presence and improved recall.
Outdoor placements stopped traffic, thanks to the crisp, punchy visuals.
Because both the design and advertising print services were aligned from the beginning, the end products came out crisp, colorful, and just as planned.
It showed that by using the correct method, print advertising can still pack a punch.
WHY THIS MATTERS
This project is a reminder that good branding doesn't stop at the computer screen. When design and print are hand in hand, the results are tangible, memorable, and powerful.Print media designs are strongest when they’re created with real materials and finishes in mind.
Working closely with printing services ensures fidelity and consistency across every execution.
A strong print advertisement design can unify a campaign across media, from retail to outdoor to editorial.
And above all, thoughtful print and media advertising can give a classic brand like Polo a fresh, modern punch.
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LET'S START WITH MEANINGFUL CONVERSATIONS
Do you have a project in mind? Regarding Digital Marketing, Packaging Design, Branding, Print Media, 3D & CGI, AR/VR & Game Tech, films, animation & VFX, Illustration, Web Development, AI design—really any of our blend of creative services—we can help. Call us at our multimedia 360° marketing agency, animation studio, web development company, or video production house - we can't wait to team up.
At PRAKRIA, we don’t simply make visuals—we create connections of people to the thoughts through experiences.
For further enquiries, contact
+91 9810810034
Email
info@prakria.com
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