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Blanca Wine Proof of Concept — Blending Wine, Storytelling & Immersive Tech
Blending Storytelling, Technology & Imagination
Prakria was changing: it was more than just visuals — we were hoping to be a full creaTech studio, integrating creative capability with modern technology like AR & VR.
To show we could change like that, we decided to develop engaging Proof of Concepts. One of the first was a concept wine brand called Blanca Wine, created in Spanish vineyards.
The brief was quite ambitious: start a brand (narrative, visuals, pack), then bring it to life with immersive technologies. The goal was to create an experience, not just static images, where you could step into the wine story. That’s where AR, animation, and interactive technology would play a featured role.
THE CHALLENGE
Blanca Wine wasn't a client brief; it was a creative experiment. Prakria set out to prove that a brand could live not just on shelves but in stories, screens, and immersive spaces.
The ambition was to create a complete brand from scratch—identity, narrative, visuals, packaging—and then reimagine it through immersive technologies like AR and VR.
The concept had to merge storytelling with technology in such a way that users wouldn't just see the wine; they'd experience it.
The team had to design every layer of reality: a 3D bottle, augmented vineyard, and interactive storytelling—all working seamlessly across devices.
The project needed to demonstrate technical prowess—AR/VR/app development—but feel elegant, emotive, and human rather than a tech demo in and of itself.
As proof of concept, Blanca had to showcase what the future of brand storytelling looks and feels like, how creative technology can turn something as humble as packaging into a digital doorway of emotion and experience.
The challenge was to transform a conceptual wine brand into a real one, living and breathing, proof that technology and storytelling can fuse as beautifully as the wine itself
THE STRATEGY
We started with the brand narrative — its history, its ethos, its visual tone, and communication scaffolding. Then, we designed the wine bottle in 3D, creating both literal and virtual versions enriched through AR and animation.
We started with the brand narrative — its history, its ethos, its visual tone, and its communication scaffolding. Then, we began building the wine bottle in a 3D model — designing its shape and materials, label and reflections, and cap in a detailed, small form so it could live in literal form or virtual form.
Brand Identity & 3D Design
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AR Experience & Immersion
In order to create an experience with Blanca, we developed an augmented reality experience where you can scan the bottle or its packaging, and it unlocks an experience in a vineyard in Spain with lots of light. You can see how the vines move with the light and feel the wind moving by, all in an AR experience. The ability to create such an immersive journey was possible because of AR VR app development techniques, which allow us to combine an AR scene with spatial anchoring, so it seamlessly fits into your environment.
In order to enhance the AR storytelling, we incorporated animated video creation within the experience: vine leaves flutter, birds fly overhead, wine is poured into a glass... motions that will contribute to the sense of immersion. We also considered optional extensions like game design or mobile game development modules as in, imagine mini-AR games to "harvest grapes" or "blend wine" and to engage people with gameplay and brand content. That's where thinking of game development services intersects with branded experiences.
Animation & Motion
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VR / Future Escapes
Although Blanca mainly resides in AR today, the foundation is ready for virtual reality development or full VR development experiences — walking through cellars, tasting rooms, a vineyard tour, etc. This same digital bottle, narrative and environment can extend into that space within an AR VR development or both AR/VR app development pipelines.
THE CREATIVE EXECUTION
A sleek, high-fidelity 3D model of the Blanca wine bottle for rendering and AR overlay
AR filter/experience layers bringing the visual narrative to users’ screens
Animated scenes woven into AR to create motion, depth, and storytelling
Modular structure, so additional layers like mini-games or VR tours could be added without reworking the core
Assets ready for social sharing, internal demos, and brand engagement
THE RESULT
The Blanca Proof of Concept became more than a showcase -it became a conversation starter:
It demonstrated how animated video creation, AR, and 3D modeling can elevate even a conceptual brand.
It showed clients that packaging can be a portal, not just a wrapper. A bottle becomes an experience.
It highlighted Prakria’s ability in AR VR app development, VR development, and immersive storytelling, not just design.
Because Blanca was designed as a proof project, it let us experiment, iterate, and push boundaries without constraints.
WHY THIS MATTERS
Blanca proves that brands can be more than visual, they can be immersive, interactive, and emotionally resonant.
AR / VR technologies are not tricks -when implemented with care, they enrich brand storytelling.
Animated video production in AR brings life and movement to dead surfaces.
Planning ahead for game development, mobile game development, or VR development allows you to envision brand experiences that penetrate.
As a studio for animation, also constructing AR/VR, smartphone apps, and interactive technology, Prakria employed Blanca to reveal the future of brand interaction.
If a plain wine bottle can be a gateway into Spain, just think of what we can do for your Brand.
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LET'S START WITH MEANINGFUL CONVERSATIONS
Do you have a project in mind? Regarding Digital Marketing, Packaging Design, Branding, Print Media, 3D & CGI, AR/VR & Game Tech, films, animation & VFX, Illustration, Web Development, AI design—really any of our blend of creative services—we can help. Call us at our multimedia 360° marketing agency, animation studio, web development company, or video production house - we can't wait to team up.
At PRAKRIA, we don’t simply make visuals—we create connections of people to the thoughts through experiences.
For further enquiries, contact
+91 9810810034
Email
info@prakria.com
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